The Toys R Us store in Times Square is more like a carnival than a toy store. This is multi-level wonderland of childhood objects. Not only is there every toy under the sun, but there are also many attractions including a two story Barbie mansion and 20-foot animatronic dinosaur.
The most visited attraction in the store is probably the ferris wheel. The seats are shaped after much loved toys such as Cabbage Patch Kids and a Tonka Fire Truck. There is a fee to ride the ferris wheel, but it is worth it when you are at the top looking around the store and feeling like a kid again.
An Hour in Toys'R'Us